![]() ![]() Cameras must be mounted on a tripod to give the impression of a “fixed photograph”. There are some key differences between shooting stills and cinemagraphs. “If the shot includes any advanced techniques or effects I would also work in After Effects to create those elements.” Because of the video element I can’t use flash strobes, for instance, so it’s down to using some film techniques to execute the shot, even if I incorporate photographs.” Footage is then edited using Cinemagraph Pro before colour grading and further editing is done in Photoshop. He was a cameraman and DOP before creating cinemagraphs and has worked on BBC Question Time as well as TV shows in his native South Africa.ĭescribing his process, Sahe-Lacheante says: “I plan each shot like a photograph and execute it like a film. Making cinemagraphs allows Sahe-Lacheante to combine his interests in lighting, filming, editing and photography. Tag someone you'd love to spend Christmas in London with! ?✨Ī post shared by Mario on at 10:46am PST This time we're in Jermyn St, where the sparkles are just fantastic. London has more angels guarding over her streets this season.“Most of my commissions are still aimed at Facebook and Instagram but the tide is slowly turning with more consideration given to. “More and more bands are keen to start experimenting and I think it will continue to grow over the next few years, especially as we’re seeing more and more digital advertising space in our cities,” he says. ![]() “There’s also ongoing market research happening various brands … to understand the potential of using the medium in advertising,” he explains. Sahe-Lacheante has noticed a growing demand for cinemagraphs among advertisers in the past couple of years.
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